State Conference, sponsored by Virturous, was held July 25-26, 2023 at the Wild Horse Pass Resort in Chandler, AZ
Attendees experienced an opening reception hosted by Vitalyst. The event featured two keynote speakers and offered 16 workshops options for both seasoned and new fundraisers.
Day 1 provided a CFRE continuing education refresher course for designated Certified Fund Raising Executives.
Day 2 of the conference offered general session and concurrent workshops for the fundraising professional at every level of their career path.
View/Download: AGENDA
Education Tracks:
Fundraising Fundamentals:
Fundraising fundamentals are the building blocks of successful philanthropy, providing a solid foundation for organizations to raise vital resources and achieve their mission. At its core, fundraising is about cultivating relationships and inspiring donors to support a cause they believe in. Understanding the basics is key to navigating the intricacies of the fundraising landscape. It involves strategic planning, identifying target audiences, crafting compelling messages, and implementing effective communication strategies. Building trust and transparency with donors is paramount, as is showcasing the impact of their contributions. By mastering these fundraising fundamentals, organizations can unlock their fundraising potential and make a lasting difference in the lives of those they serve.
Career Advanced:
Designed for experienced fundraisers seeking to elevate their skills to new heights, this track delves deep into the intricacies of strategic fundraising. Led by industry experts, this comprehensive track explores cutting-edge techniques and innovative approaches to donor cultivation, engagement, and stewardship. Participants will delve into advanced topics such as engaging your board, major gift solicitation, career advancement, and donor relationship management. Through interactive workshops, case studies, and real-world simulations, attendees will gain practical insights and actionable strategies to navigate the complexities of the fundraising landscape. By enrolling in this advanced fundraising track, you will empower yourself to become a proficient and dynamic fundraising leader, equipped to drive transformative impact and secure sustainable resources for your organization.
Marketing
Gain invaluable knowledge on leveraging digital marketing platforms, direct mail, social media campaigns, and content creation to effectively reach and engage your target audience. Discover innovative storytelling techniques that captivate donors and drive impactful action. Learn how to optimize your organization's online presence, create compelling calls-to-action, and harness the power of data analytics to make informed marketing decisions. Whether you're a marketing professional or a fundraising enthusiast, this session will equip you with the tools and tactics necessary to amplify your organization's reach, build brand awareness, and ultimately, increase support for your cause.
Innovations in Philanthropy
We’re excited to offer a comprehensive track that explores the intersection of IDEA, Women in Philanthropy, Donor Advised Funds, and working with multiple generations in the philanthropic landscape. Participants will gain insights into the unique perspectives and opportunities that arise when focusing on women's philanthropy, understanding the impact of female donors and leaders in shaping the nonprofit sector. Additionally, this track will explore the intricacies of Donor Advised Funds, providing practical guidance on cultivating relationships with these influential donors and maximizing their philanthropic impact. By attending this track, you will acquire a holistic understanding of these vital topics, enabling you to forge stronger connections, enhance fundraising strategies, and create a more inclusive and impactful philanthropic ecosystem.
Thank you to our 2023 Exhibitors