Chapter Workshops - AFPAZGreaterArizonaChapter
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Chapter Workshops


All the Right Moves - Learning How to Use Relationship and Moves Management to Enhance Your Annual Fund and Major Gifts Fundraising, No  Matter the Size of Your Team

Relationship and moves management was designed to simplify and demystify interactions with prospects and donors, and increase the size and frequency of major gifts. Too often, however, the term conjures up images of a complex and confusing scheme that only works for larger organizations. In this session, Richard Tollefson, Founder and President of The Phoenix Philanthropy Group, will guide participants through a series of practical, actionable steps that anyone can take to implement a disciplined relationship and moves management that will enhance their leadership annual giving and major gifts fundraising performance.

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Richard Tollefson is the Founder and President of The Phoenix Philanthropy Group, an international fundraising consulting firm which has served more than 150 clients in the education, human and community services, healthcare, arts and culture, and human rights arenas. In addition to outcomes-driven revenue generation, constituent relations, strategic planning, and organizational development services, Phoenix Philanthropy’s consultants has also overseen the planning, preparation, and management of comprehensive fundraising campaigns ranging in size from $1 million to over $750 million.

Before founding The Phoenix Philanthropy Group in 2004, Richard Tollefson was Vice President for Institutional Advancement at his alma mater, Thunderbird School of Global Management, managing fundraising and alumni relations activities in 26 countries around the world. With 30 years of extensive fundraising, alumni relations, and advancement management experience, he has successfully guided many acclaimed arts, culture, and educational institutions, including Master Chorale of Orange County, The Joffrey Ballet, the University of Arizona, and Arizona State University. Richard was named Outstanding Fundraiser of the Year by the Arizona chapter of the Association of Fundraising Professionals in 2001 and in 2015 was the recipient of Social Venture Partners’ highest honor, the Paul Shoemaker Leadership Award.

Friday, September 21
11:30am – 1:30pm

Hyatt Phoenix Downtown
122 N 2nd St, Phoenix, AZ 85004

Early-bird, before September 14: $40 member/$50 nonmember
On or after September 14: $50 member/$60 nonmember

*On-site registration: $15.00 additional for both members and non-members.
Approved for 1.5 CFRE credits


The core of our mission is to provide our members with the best educational and training opportunities to help support and advance their careers in fundraising. We're proud to offer year-round lunch & learns, workshops, webinars, conferences, special events, and programs, along with the CFRE Certification. Whatever your needs, you'll find it here - we're here to serve you! Take a moment to learn more about our chapter offerings.

Cancellation and Refund Policy
Cancellations and Refund requests must be received in writing to 72 hours prior to an event. No refunds will be issued within 72 hours of the event. All no-shows will be charged and/or invoiced. 

Upcoming Workshops
Wednesday, October 3
Diversity Workshop

11:30am – 1:30pm

Hyatt Phoenix Downtown
122 N 2nd St, Phoenix, AZ 85004

Early-bird, before September 25: $40 member/$50 nonmember
On or after September 25: $50 member/$60 nonmember

*On-site registration: $15.00 additional for both members and non-members.

Join the AFP Greater Arizona Chapter's Diversity Committee for an exciting panel discussion on incorporating IDEA (Inclusion, Diversity, Equity and Access) principles into your everyday professional and personal life.

With the goal of ensuring organizations build a culture of inclusion and support people of all abilities, we will host a panel of leaders from the community to share how organizations and leaders can better recruit and retain diverse team members, confront bias, and foster equity and inclusion in the workplace.
Approved for 1.5 CFRE credits 

Sponsored by


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