Webinars are 60 minute sessions that allow you to learn the latest from the best in the field. Each session qualifies for 1 point toward CFRE education requirements. AFP webinars are a great professional development opportunity and they are free for members! After the webinars original air date, all registrants will be sent a code. You may watch the day you receive the code or save it for a later date.
Sponsored by:

Presenter: Dan Shephard, Principal, The Shephard Group
Descriptions:
Studies show that most wealth is held in assets, not in cash. Yet too many fundraising professionals, when deciding to ask for a gift, ask for a dollar amount, with little thought to where that amount might come from. This transactional solicitation invites the donor to think, “How big a check can I write?” It’s fine to start a donor relationship with some target amount in mind - if you earn the right to ask for it. It’s better to invite a detailed conversation about HOW that donor might make her best gift, for both your nonprofit and the donor.
Presenter: Jennie Winton, Founding Partner & Leadership Coach, Mission Minded
Descriptions:
How do you appeal to the same, long-time donors year after year and keep them excited, especially after two years of pandemic uncertainties and exhaustion? Let’s face it, maintaining donor excitement can be difficult, even for the most urgent causes. In our session, we’ll teach participants how to incorporate emotion, rationale, and urgency into their next campaign to re-inspire current supporters and attract a new generation of dedicated donors. We’ll share compelling case studies of nonprofits that achieved campaign success through the disciplined use of this powerful communications strategy.
Presenter: Amy Eisenstein, ACFRE
Descriptions:
This session is for those who are comfortable with raising major gifts and are ready to take their major gift fundraising to the next level. Amy Eisenstein, ACFRE, will discuss ways to get initial meetings virtually and in-person, as well as how to incorporate blended and planned gifts into your asks. The session will cover how to ask for gifts using assets such as stock, real estate, retirement funds and more, as well as asking for bequests. We will end with how raise the biggest gifts for your organization, through a capital campaign.
Presenter: Lisa Stueckemann
Descriptions:
Micro Events are the newest best practice in fundraising. Learn how these bite-size events can make a big impact on your bottom line.
Presenter: Robin A. Kasel, CFRE and Amanda Moore, CFRE
Descriptions:
Using a mix of sales, psychology, research and personal experience Robin and Amanda bring a fresh take, and candid style to the topic of securing donor meetings and building trust. This one hour webinar will go over proven ways to secure the first donor meeting as well as how to prepare for and show up to donor meetings. Key takeaways will include sample donor questions, email subject lines, simple effective words and phrases, key thought transitions, the “do’s” and don'ts” of securing a meeting, and setting attainable goals.
Presenter: Heather Butler, CFRE
Descriptions:
Volunteers are a critical part of the nonprofit ecosystem, but how do you make the best use of them? How can you ensure that they are recruited, trained, and engaged in a meaningful way that can lead to organizational success? Learn how volunteers can help expand your organizational capacity and advance your DEI objectives. Explore what to do when a volunteer goes rogue and how to best manage volunteer strengths to maintain a healthy nonprofit ecosystem. Join us in this interactive session to learn best practices around how to utilize, manage, recruit, and retain volunteers.
Presenter: Amy Eisenstein, ACFRE, Amy Eisenstein, LLC, Westfield, NJ
Descriptions:
If there is a capital campaign in your future, this session is for you! A capital campaign is likely the largest amount your organization has ever tried to raise… often even 10 times more than you currently raise. Don’t leave the success of your campaign up to chance. Join Amy Eisenstein to learn how to prepare for a campaign and create a campaign plan, as well as learn how to engage your leadership level donors to ensure your campaign is a success. You will leave the workshop with tools, including a campaign plan and step by step guide for your campaign.
Presenter: Susan Schaefer
Descriptions:
Many corporations and foundations are consolidating their giving into fewer, larger awards. No matter the size of your nonprofit, you can benefit from the specialized strategies that lead to significant private grants. Join our webinar as we discuss the key differences between competing for your nonprofit’s annual awards and those that stand to make up your largest private grants to date. We will discuss strategies that stand to strengthen your staff, your relationships with funders, and your nonprofit in this increasingly competitive environment.
Presenter: Meg Tripp
Descriptions:
Your board contributes their time, treasure, and expertise to support your mission and vision—and they are charged to be ambassadors for your organization. But they may not have the knowledge and comfort to tell your story to prospective donors and partners who may not know who you are, what you do, and why you’re worthy of support. This session will map out a process to engage, inform, equip, and support your board in becoming confident, compelling brand ambassadors—from collaboration around message development to role-playing workshops—so they have the tools and training they need to succeed.
September 6 : What Sponsors Are Looking for in Partners
Presenter: Chris Amos
Descriptions:
Coming Soon
October 4 : How to Move Towards Ethical and Human Centric AL
Presenter: Menna Das
Descriptions:
Coming Soon
November 8 : End of Year Fundraising
Presenter: Laura Fredricks
Descriptions:
Coming Soon
November 15 : Donor Stewardship: The Secret to Raising Lots of Funds
Presenter: Alison Baldree
Descriptions:
Coming Soon
2022 Webinar Schedule
2021 Webinar Schedule
2020 Webinar Schedule