9:00 – 9:30 AM REGISTRATION | LIGHT BREAKFAST
9:30 – 9:40 AM WELCOME | OPENING REMARKS Speakers: Marie Miller, AFPSEO Chapter President and Kathy O'Brien, St. Lawrence College Senior Vice-President, Strategy, Communications & Advancement
9:40 – 12:00 PM KEYNOTE SPEAKER "Reciprocity and Relationships with Indigenous People in Philanthropy" Speaker: Lindsay (Swooping Hawk) Kretschmer
12:00 – 12:30 PM LUNCH
12:30 – 1:15 PM NATIONAL PHILANTHROPY DAY AWARDS
1:15 – 1:30 PM BREAK | ROOM TRANSITION
1:30 – 2:30 PM LEARNING SESSIONS
SESSION A: “Practical Approaches for finding & Crafting Key Messages” Speaker: Brock Warner, CFRE Description: Every great campaign and appeal is anchored by stories, key messages and asks that move people to action. In this session Brock will dive into scientific underpinnings of the power of storytelling, and walk us through a practical series of steps to helping capture and amplify donor and beneficiary stories in your next campaign
SESSION B: “You Can’t Take It With You – The Art & Science of Legacy Fundraising” Speaker: Fraser Green Description: Fundraisers everywhere agree that “You Can’t Take It With You – The Art and Science of Legacy Fundraising” is Canada’s authoritative manual for building a thriving planned giving program. Join co-author Fraser Green as he takes you on a journey through two of the most important chapters in the book. First Fraser will reveal ’The State of the Legacy Nation’ national polling results that examine how many Canadians have wills and who of those Canadians are leaving bequests to charity. Some of his findings might astound you.
Then, Fraser will lead you inside the donor’s head to examine “The Legacy Giving Brain”. He’s combined modern neuroscience and evolutionary anthropology (in a simple and interesting way!) to give you an understanding of legacy donors like you’ve never had before.
Fraser plans to blow your mind with insights into planned giving that no one has seen before – AND he’s got some books to give away!
2:30 – 2:45 PM BREAK | ROOM TRANSITION
2:45 – 3:45 PM LEARNING SESSIONS
SESSION C: “Antidote to Reluctant Fundraisers” Speaker: Cindy Wagman Description: Most organizations have some folks who are reluctant fundraisers. You know, those who would rather “do anything but” fundraise. It could be your ED/CEO, Board, Fundraising Committee, or staff. It could be you! We all have experience with these reluctant fundraisers, yet it seems no matter how simple we make it for them to help with fundraising, they never take action. Or they get stuck in generating a laundry list of ideas that never get implemented.
In this session, best-selling author Cindy Wagman helps uncover what’s really keeping them from fundraising (hint - we leverage some neuroscience) and how you can help guide them towards meaningful action.
SESSION D: “Deep Meaningful Conversations” Speaker: Leah Eustace, ACFRE Description: Good storytelling is at the heart of successful fundraising. Donors give when their hearts are touched, and the best way to touch their hearts is by telling them stories about the impact you have, the need that exists, or even stories about their fellow donors. Whether you’re building content for a newsletter, preparing to write a direct mail letter, or putting together a case for support, you need to gather those great stories.
3:45 – 4:00 PM CLOSING REMARKS
4:00 - 4:15 PM DEPARTURES |