|9:00 – 9:30 AM REGISTRATION | LIGHT BREAKFAST
9:30 – 9:40 AM WELCOME | OPENING REMARKS
Speakers: Marie Miller, AFPSEO Chapter President and Kathy O'Brien, St. Lawrence College Senior Vice-President, Strategy, Communications & Advancement
9:40 – 12:00 PM KEYNOTE SPEAKER
"Reciprocity and Relationships with Indigenous People in Philanthropy"
Speaker: Lindsay (Swooping Hawk) Kretschmer
12:00 – 12:30 PM LUNCH
12:30 – 1:15 PM NATIONAL PHILANTHROPY DAY AWARDS
1:15 – 1:30 PM BREAK | ROOM TRANSITION
1:30 – 2:30 PM LEARNING SESSIONS
SESSION A: “Practical Approaches for finding & Crafting Key Messages”
Speaker: Brock Warner, CFRE
Description: Every great campaign and appeal is anchored by stories, key
messages and asks that move people to action. In this session Brock will dive into
scientific underpinnings of the power of storytelling, and walk us through a
practical series of steps to helping capture and amplify donor and beneficiary
stories in your next campaign
SESSION B: “You Can’t Take It With You – The Art & Science of Legacy Fundraising”
Speaker: Fraser Green
Description: Fundraisers everywhere agree that “You Can’t Take It With You –
The Art and Science of Legacy Fundraising” is Canada’s authoritative manual for
building a thriving planned giving program. Join co-author Fraser Green as he
takes you on a journey through two of the most important chapters in the book.
First Fraser will reveal ’The State of the Legacy Nation’ national polling results
that examine how many Canadians have wills and who of those Canadians are
leaving bequests to charity. Some of his findings might astound you.
Then, Fraser will lead you inside the donor’s head to examine “The Legacy
Giving Brain”. He’s combined modern neuroscience and evolutionary
anthropology (in a simple and interesting way!) to give you an understanding of
legacy donors like you’ve never had before.
Fraser plans to blow your mind with insights into planned giving that no one
has seen before – AND he’s got some books to give away!
2:30 – 2:45 PM BREAK | ROOM TRANSITION
2:45 – 3:45 PM LEARNING SESSIONS
SESSION C: “Antidote to Reluctant Fundraisers”
Speaker: Cindy Wagman
Description: Most organizations have some folks who are reluctant fundraisers.
You know, those who would rather “do anything but” fundraise. It could be your
ED/CEO, Board, Fundraising Committee, or staff. It could be you! We all have
experience with these reluctant fundraisers, yet it seems no matter how simple
we make it for them to help with fundraising, they never take action. Or they get
stuck in generating a laundry list of ideas that never get implemented.
In this session, best-selling author Cindy Wagman helps uncover what’s really
keeping them from fundraising (hint - we leverage some neuroscience) and how
you can help guide them towards meaningful action.
SESSION D: “Deep Meaningful Conversations”
Speaker: Leah Eustace, ACFRE
Description: Good storytelling is at the heart of successful fundraising. Donors
give when their hearts are touched, and the best way to touch their hearts is by
telling them stories about the impact you have, the need that exists, or even
stories about their fellow donors. Whether you’re building content for a
newsletter, preparing to write a direct mail letter, or putting together a case for
support, you need to gather those great stories.
3:45 – 4:00 PM CLOSING REMARKS
4:00 - 4:15 PM DEPARTURES