March 1 - Legacy Program

March 1, 2023 - Legacy Program


Virtual Online Session

Wednesday, March 1, 2023 - 1:30 p.m. to 2:45 p.m.

Registration is free!

Course description:

A legacy program can be the best investment your nonprofit ever makes.

Harvey McKinnon has over 40 years of experience doing every kind of fundraising imaginable – from grassroots organizations to some of the largest charities in North America. And one thing he’s learned – strong legacy programs can be truly transformational for an organization’s mission. And as your donor base ages, now is the time to reach out and build the relationships that will secure those gifts.

Harvey can answer any questions you may have on the subject. Whether you are starting your program from scratch, or are looking to improve an existing one, you'll leave with a blueprint for building and improving your planned giving program. He’ll save you time, and save you from making mistakes. And he’ll help you improve your program so that you can bring in more funds your organization to do its incredible work.

Harvey McKinnon is recognized as one of North America’s leading fundraising experts. His consultancy has worked with hundreds of non-profits in Canada and the USA, and runs legacy programs for clients such as Oxfam, Amnesty International Canada, Simon Fraser University, University of Alberta, and many others. He is a seasoned trainer who has delivered fundraising keynotes at conferences around the world.

He has authored five books –most recently a third book on monthly giving: How to Create Lifelong Donors (2020). His best-selling book, The 11 Questions Every Donor Asks, is a major gift training manual for fundraising departments throughout the US and Canada. He also co-authored the #1 bestseller The Power of Giving, which has been translated into nine languages.

Harvey calculates he’s spent 100+ years on a variety of non-profit boards. His company Harvey McKinnon Associates has offices in Toronto, Victoria and Vancouver and serves nonprofits across Canada.

Full participation in A Legacy Program: The Best Investment Your Nonprofit Can Ever Make is applicable for 1.25 points in Category 1.B -Education of the CFRE International application for initial certification and/or recertification.