Presentation Summary: Engagement - The Key to Maintaining Successful Relationships with Your Supporters

Studies show that it costs more to obtain new member/donor versus retaining a current one.  So, how do you engage with your supporters?  Do you need to do more engagement? What is engagement and where do you start?  In this presentation, you will learn some of the basic elements of successful engagement tactics because when you do the small stuff right, you get big results. 

Jessica Cooper, MBA, Client Account Manager

Jessica Cooper brings 12 years of membership and nonprofit experience to her role as a Client Account Manager with Charityproud, specifically working with clients on how to streamline their processes and use data to help engage with donors and members alike.

Prior to working with Charityproud, Ms. Cooper helped triple membership at the Greater Kingsport Family YMCA, as well as developed and implemented the association's member engagement plan, which was responsible for a 10% increase in member retention. With her extensive experience in all areas of membership including acquisition and retention, she believes the key to a good membership program is how you engage with your members.

Ms. Cooper received a B.S. from East Tennessee State University, as well as an M.B.A. from King University. 

To register:  https://afpsclowcountry.charityproud.org/EventRegistration/Index/2726

On Tuesday, October 29, please join MUSC Hollings Cancer Center and CCS as leaders and colleagues gather from Charleston’s nonprofit sector for CCS Perspectives on Philanthropy: Giving USA 2019 and Today's Philanthropic Landscape. Following the presentation, hear observations on the report from our esteemed panelists:

• Debbie Bordeau – MUSC Hollings Cancer Center
• Dr. Melvin Brown, Trustee, Medical University of South Carolina
• Jim Buxton, Trustee, Porter-Gaud School
• Jay Dowd, CEO, The Citadel Foundation
• Julia Forster, Director of Development, Spoleto Festival USA