AFP AZ, Greater Arizona Chapter

Effective Campaigns: The Design, Content and Delivery of Effective Email Campaigns 

Title:
Effective Campaigns: The Design, Content and Delivery of Effective Email Campaigns
Presenter(s):
Derrick Feldmann, CEO, Achieve
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Added:
Thursday, February 22, 2018
Description:

Effective Campaigns: The Design, Content and Delivery of Effective Email Campaigns
Presented by Derrick Feldmann, CEO, Achieve

Email fundraising has risen in popularity by 20% over the last year alone. Effective email campaigns are more than just creative design and discussion around a cause; they are a multi-channel ticket to engaging and retaining donors. Derrick will discuss how to make an effective campaign from the importance of design, content and delivery

At the conclusion of this session, participants will know:
The importance of email design
Appropriate content; the importance of telling a great story
Donor focus vs. organization focus
How to track success

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