Join AFP South Saskatchewan as we welcome guest speaker Kathy Greenwood, Senior Vice-President, KCI. Ms. Greenwood will present The Art of the Nudge: Encouraging Giving Through Behavioural Science
This presentation will explore behavioral science and how it can encourage giving. Research and insights will be presented from the Rideau Hall Foundation’s Giving Behaviour Project. The premise behind Behavioural Science is simple: using insights into human behaviour to “nudge” people to make the choices and decisions we want them to. Ms. Greenwood will discuss how nudging works, its power to influence outcomes and practical solutions for building nudges into your fundraising strategy.
In addition to Ms. Greenwood's presentation, the 2017-18 AFP South Saskatchewan Board of Directors will report on activities from the past year, and outline what lies ahead for AFP South Saskatchewan.