Raising Your Brand = Raising More Funds

When:  Oct 10, 2018 from 11:30 AM to 1:30 PM (PT)

From websites and social media to stirring PR articles and donor recognition, marketing can help or hurt your fundraising efforts. With so much to do and limited resources, where do you start? What do you prioritize to keep your marketing effective and efficient? How do you tie it all together? Learn how to focus your organization's brand, raise its visibility, and weave an engaging story across all media to better engage and inspire your donors - and raise more money for your cause.

Featuring Guest Speaker: 

Alex Parraga, Chief Digital Officer, University of California, Santa Barbara 
With a degree in Marketing from NYU, Alex Parraga spent over ten years honing his marketing talents at leading firms such as Ogilvy & Mather and BBDO enhancing the brands of global enterprises such as American Express, Marriott Hotels, M&M/Mars and Lynda.com. Joining UCSB’s marketing team in 2014, Alex is the university’s Chief Digital Officer, responsible for unifying communication efforts and leading an enhanced brand platform across all mediums while improving user experience on the web.

Register before 09/26/18 to receive early bird pricing
$30 for Members / $45 for Nonmembers
$35 for Members / $55 for Nonmembers
Registration closes 10/05/18


Moby Dick Restaurant
220 Stearns Wharf
Santa Barbara, CA 93109
Event Image


Carmela Carreno
(805) 500-6610 x108