Leon's Superstore Trenton
Nominated by: Trenton Memorial Hospital Foundation
Leon's Superstore in Trenton has had an instrumental impact on the Trenton Memorial Hospital (TMH) in many ways. Not only has Leon’s increased the dollars raised by the Hospital Foundation, they have increased awareness and support. Leon’s creatively and generously used their advertising campaign to spread the hospital’s message.
What started as a simple partnership to "buy a bed” and donate proceeds from mattress sales has grown significantly. The program and ad campaign even inspired a local donor, who heard Leon’s owner Mike Eden on the radio, to donate one million dollars in 2017! The partnership with Leon’s and TMH has inspired many other generous donors to contribute as well. Some purchased hospital beds outright having heard the campaign, and others gave what they could to support the cause.
Leon’s Superstore also inspired other businesses in Trenton to support the hospital. Local banks hosted a fundraising event called, The Bed Raises, that encouraged their clients to raise money for the hospital. Spelmer Chrysler donated a percentage of car sales, Riverbrake and Subway donated proceeds from sandwich sales, Canadian Tire Trenton donated funds to help support the purchase of IV Pumps. And, most recently, Leon's purchased $5,000 worth of Smile Cookies from Tim Horton's that were delivered to area businesses, with a note that read, “Please pay it forward and buy more smile cookies,” which many of them did. In turn, the Smile Campaign raised nearly $40,000 in donations for the hospital.
Leon's has helped create a culture of philanthropy in our community. By doing this, more service clubs, local businesses and schools are reaching out to local charities to see how and what they can do to help make our community a better place. Leon’s has been integral in growing this amazing culture of philanthropy in Trenton.