National Philanthropy Day 2019

2019 Keynote - Break the Rules: When Best Practices Aren't and What to Do Instead


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Alice Ferris, CFRE, ACFRE, Founding Partner has nearly 30 years of professional fundraising experience, not including her volunteer start at Wisconsin Public Television, blowing bubbles onto the set during pledge breaks for the Lawrence Welk Show. 

Alice specializes in strategic and development planning, campaign and development program assessments, board and organizational training, executive leadership coaching, individual giving and grant proposal evaluation. Alice is the immediate past chair of the Advanced Certified Fundraising Executive (ACFRE) Credentialing Board and advisory board member for the Bolz Center for Arts Administration at the Wisconsin School of Business. Alice is also a past member of the AFP International Board of Directors and served as 2009-2010 Vice Chair for Membership Services, supporting the Association's efforts for the over 30,000 member organization. In addition, she served as president of AFP Northern Arizona five times (don't ask) and is an AFP Faculty Training Academy graduate. She is also a three-time honoree as AFP-Northern Arizona Fundraising Professional of the Year. Alice is the 90th fundraising professional in the world to attain the Advanced Certified Fundraising Executive (ACFRE) credential and also maintains her Certified Fundraising Executive (CFRE) status, which she obtained in 1998. 

Alice is recognized for her on-air presence on many public television and radio pledge drives, and on the national PBS fundraisers, among them Downton AbbeySuze Orman's Financial Solutions for You, Ken Burns: America's Storyteller, The Civil War, Black and White Night 30 and many more. Alice also teaches Chinese cooking and an occasional class in ballroom dance.

Goal Busters Consulting


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James S. Anderson, CFRE, Partner, has more than 30 years of sales and sales training experience through his positions with local media and national research companies such as Nielsen Media, Simmons and Scarborough Research. Consistently recognized as a top revenue producer ($30 million+), Jim earned "Sales Executive" and "Negotiator of the Year" awards. 

Jim specializes in marketing and branding strategy, social media marketing, multimedia production, direct sales and sponsorship training programs, and board and organizational training. Jim frequently supports public radio pledge drives with passionate, entertaining and effective on-air appeals coast to coast. Jim currently serves as the president of AFP Northern Arizona, his third time serving in this volunteer role. Jim served on the AFP International Communications and Marketing Committee, the Committee on Directorship and is an AFP Faculty Training Academy graduate. In addition, Jim was honored as the 2010 Association of Fundraising Professionals Northern Arizona Fundraising Professional of the Year. He received his Certified Fundraising Executive (CFRE)credential in 2013.

Jim has an extensive background in media production, and has created projects ranging from training videos for 300+ television stations nationwide in the USA, to promotional videos for client events. As an instructor at Northern Arizona University, he received superior evaluations from the hundreds of students who participated in his "Communications Analysis" and "Sales, Research, Marketing and Promotion" classes. Jim speaks Spanish, is an avid photographer, and has over 26 million views of his photos on Google Maps. He also married his cousin.