Overview:
This session is designed to help nonprofits and fundraisers understand the transformation companies are
undergoing as they look to build the socially conscious companies of tomorrow. A transformation that starts with
engaging the workforce today and establishing a culture of giving back. The key is to start with a clear
programmatic vision and an impact plan that can be paired together with an inspired and galvanized workforce
which ultimately are the tools needed to move to the next level. And that next level includes engaging the
community. It is important to share a story of impact, collaborate with local, expert partners, and capitalize on the
influence and reach that brands can have within, and even beyond their local communities. The end result - true
cultural change. With a highly engaged workforce and community, giving & engagement programs can accomplish
so much more than just ‘doing good’ they can affect real, long-term change and truly help transform organizations
into the socially conscious companies of tomorrow.
Participants will learn about:
Engaging the Workforce
Engaging the Community
Changing the Culture
Live Facilitator:
Katie Farrow, Community Impact Leader, SEFCU
Katie Farrow became SEFCU’s Community Impact Leader in Spring of 2018. Katie comes to SEFCU with experience
from the nonprofit sector as well as managing the marketing and philanthropy of a local accounting firm. She has
hit the ground running by evaluating grant requests and measuring results to achieve SEFCUs philanthropic
mission of Changing Lives Every Day through supporting organizations in Albany, Binghamton, Syracuse and
Buffalo. SEFCU, the largest credit union in upstate NY and in the top 50 credit unions nationally, leads statewide
efforts throughout its geographic footprint to engage community partners with critical missions in the areas of
youth development, family health and well-being, veterans integration and well-being, and capacity building.
Presenter Bios:
Rachel Hutchisson and Andrew Troup
Rachel Hutchisson is VP of Corporate Citizenship and Philanthropy at Blackbaud, responsible for global corporate
social responsibility, leading the company’s 3,300 associates in efforts to serve and give professionally and
personally. She is committed to the core philosophy that “good is for everyone,” championing positive change and
inspiring individuals to integrate service into their development. Rachel brings experience in marketing, brand
communications, corporate culture and strategic relationships to her role. She built Blackbaud’s CSR program
from the ground up, leveraging her deep experience working at the intersection of business and nonprofits.
Andrew J. Troup is Director of Corporate Giving and Engagement Strategy for Corporate Solutions at Blackbaud. In
this role, Andrew helps corporations strategically plan how they can leverage technology to optimize the
management and impact of their philanthropic and employee giving programs as well as inspire their employees
through transformative engagement programs. As part of this, he works closely with organizations to understand
their missions, goals, and needs and brings these insights back to the Blackbaud development teams to continually update Blackbaud’s corporate giving and employee engagement technology platforms.