AFP Donor Retention: A Self-Assessment Workshop
About the Workshop- May 2nd, Syracuse
The 8-hour workshop includes small group work on a fictional case study based on real data, making the learning experience both substantive and enjoyable.
The focus of this workshop is on developing a donor retention plan based on what research indicates really works. It shows the value of tracking overall gains and losses in gifts and donors – and then using that information to develop cultivation strategies to improve donor retention.