The Art & Science of Retaining Digital Donors
May 14, 8 to 10:00 am (includes breakfast)
Steven Shattuck, Bloomerang
Kauffman Foundation Conference Center, 4801 Rockhill Rd., Kansas City, MO
AFP Members: $20
Retention is your most important fundraising strategy, and your online donors are seriously at risk. Among all your donors, they are the least likely to renew their gifts – unless you take specific, creative steps to engage and thank them.
This session, led by Steven Shattuck, Chief Engagement Officer at Bloomerang, will help you discover how to maximize the retention rates of your digital donors. We will examine the attributes of online donors, and outline the retention strategies that work best for this slice of your donor database.
You'll leave with a greater understanding of what makes online donors "tick", how to formulate a retention strategy and how to implement best practices in digital communication, including email gift acknowledgement and social media content.
About the Speaker:
Steven Shattuck is Chief Engagement Officer at Bloomerang.
A prolific writer and speaker, he curates Bloomerang’s sector-leading educational content, and hosts its weekly webinar series which features the top thought-leaders in the nonprofit sector.
Steven got his start in the nonprofit sector producing fundraising videos and other digital content for organizations like Butler University, Girl Scouts, Christian Church (Disciples of Christ) and the American Heart Association.
Steven volunteers his time on the Project Work Group of the Fundraising Effectiveness Project and the Study Fundraising Steering Group at the Hartsook Centre for Sustainable Philanthropy at Plymouth University. He is also an AFP Center for Fundraising Innovation (CFI) committee member.
Steven has contributed content to the National Council of Nonprofits, AFP, NTEN and Nonprofit Hub, and is a frequent conference speaker, having spoken at AFP International, NAYDO, Cause Camp, ADRP, the Nonprofit Storytelling Conference, and Planet Philanthropy to name a few. He is a co-author of Fundraising Principles and Practice: Second Edition.
In 2015, he co-founded Launch Cause, a registered 501(c)(3) not-for-profit organization dedicated to helping emerging nonprofit organizations in the Indianapolis area enhance the impact of their work.
Recipient of the David Letterman Scholarship, Steven graduated with honors from Ball State University in 2006 with a degree in Telecommunications and Creative Writing. He resides in Indianapolis with his wife and son.