AFP Members: FREE
Note: This is a re-broadcasting of a previously recorded live webinar.
Many common assumptions about donors are just plain wrong, hence charities shipwreck financially and fail to grow. Get it right from the start, with this "truth stampede." World-sourced from top experts by Tom Ahern, you'll learn what are acceptable response rates for direct mail appeals and donor newsletters. You'll learn why you should hang your entire fundraising program off just one metric, Lifetime Value (LTV). You'll learn why monthly donors are preferable to annual donors. You'll learn why bequest donors are (usually) preferable to major donors.
In addition to hearing Tom's tips for fundraising success, you'll also experience our new webinar format, complete with ample time for networking and enjoying light bites in Kansas City's newest collaborative space, The Nonprofit Village at 31W31.
About the Speaker
In November 2016, The New York Times called Tom Ahern “one of the country’s most sought-after creators of fund-raising messages.” He specializes in applying the discoveries of psychology and neuroscience to the day-to-day business of attracting and retaining donors. He’s authored five well-received books on that topic, with two more in the pipeline. Each year, he trains thousands of fundraisers internationally through conferences and webinars. He is an award-winning copywriter and journalist.