Lafayette Group - "Beyond Day of Giving: Leveraging Digital Channels and Mobile Channels"

When:  Sep 20, 2018 from 11:00 AM to 1:00 PM (ET)
Associated with  AFP IN, Indiana Chapter
11:00 - 11:30 a.m.  Registration
11:30 a.m.- 12 p.m.  Lunch
12:00 - 1:00 p.m.  Presentation

Fundraising programs that leverage online and offline channels perform better than those lacking this integration.  A fully integrated multi-channel program includes a combination of traditional channels (direct mail and phone) and digital channels (email, social media, crowd-funding etc.).  Increasingly, digital strategies are using mobile technology as more people use smartphones to access the Internet.  Fundraisers need to think about how, when, and where people are donating and how they expect to interact with the online process.

Presenters: 
  • Amber Turner, Senior Director for Annual Giving and Stewardship at Purdue University
  • Greg Kapp, Senior Associate Vice President for Development Operations
  • Kate Joll, Director of Digital Fundraising, University Development Office, Purdue Research Foundation

Cost:  $30/per person

To register for this luncheon, please email Jennifer Eberly.

  • All payment will betaken on the day of the event at the door.  Payment can be made via cash, check, or credit card.
  • Cancellation deadline is September 14th.  No shows and cancellations after September 14th are still responsible for payment.
  • All credit card payments will have a $1.25 convenience fee per person built into the total.

Location

Lafayette Country Club
1500 S. 9th Street
Lafayette, IN 47905