Monthly Newsletter

October Lunch Program:

Multi-Channel Fundraising

presented by: Amber Flores


We often hear the phrase "Multi-Channel Fundraising", but what does this really mean? When do you use it? How much does it cost? I invite you to attend this session for some tips and tricks on how you can easily introduce new fundraising strategies that complement your existing development plan! Session will cover: Direct Mail, E-mail Solicitations, Social Media, Peer-to-Peer fundraising, and Phone Solicitations!
Amber Flores, Director of Development – Foundation & Annual Giving
Amber brings more than ten years of extensive non-profit arts managements experience. A native of Turlock, she graduated from California State University, Stanislaus with a degree in Theater. In 2006, she was accepted into the graduate program at Wayne State University in Detroit, Michigan. While there, she worked for the Hilberry and Bonstelle theaters in marketing and development. After graduating with a Master’s of Fine Arts degree, she was hired as the Managing Director of the Sonoma County Repertory Theater. By mid-2010, she moved back to Stanislaus County to work for the Gallo Center for the Arts as its Development Manager. In 2016, she was promoted to the Director of Development – Foundation and Annual Giving. Currently, she and her team help to raise more than $2 million annually, and she is primarily responsible for annual giving, grant-writing, and planned giving. In addition to her work with the Gallo Center for the Arts, she volunteers her time with the California Arts Council as a peer-review panelist. She also serves as the immediate past-president for the local Association of Fundraising Professionals, Yosemite Chapter and is currently chairing National Philanthropy Day.

This presentation is eligible for 1 hour of CFRE credit.

AFP membership not required!  Come have lunch with us and see what we’re all about!


When: October 4, 2018 from 12:00 PM to 1:30 PM (PT)


Where: Skewers, 821 L Street, Modesto, CA 95354


Register here using PayPal or send an email to


AFP Members: $15.00; Non-Members: $20.00

Lunch will be provided. Vegetarian option available. Please indicate your choice when registering.


Please register by Tuesday, October 2, 2018, 4:00 PM


National Philanthropy Day is Coming!

Our Selections Committee has made their decisions! Results will be available shortly
and join us on November 8th
to celebrate local philanthropy!


Does your organization have a champion? National Philanthropy Day is a perfect time to recognize and celebrate that person. Let us know who he or she is!


The Yosemite Chapter of the Association of Fundraising Professionals (AFP) is pleased to announce the 2018 National Philanthropy Day awards ceremony will be held on Thursday, November 8 at the Gallo Center for the Arts. During a lunch reception, members of our community who have shown excellence in philanthropy will be honored in each of the categories below. Winners will also be awarded $100 to direct to the charity of their choice. And the winners are...

Outstanding Philanthropist
    - The Bruno Family
Outstanding Volunteer Fundraiser 
    - Janice Lucero, Community Hospice
Outstanding Youth Philanthropist
    - Erin Benning, Student 
Outstanding Fundraising Professional
    - Kathy Hobby, Stanisalus County Office of Education
Outstanding Corporate Donor or Small Business Donor in Philanthropy
    - Modesto Toyota
Outstanding Philanthropic Foundation or Service Organization
    - Modesto Sunrise Rotary Club
Lifetime Achievement
    - Jacqueline Foret


Please join us on November 8 to honor and celebrate this amazing group of philanthropists!


For more information and to purchase tickets or become a table sponsor, please visit our NPD Webpage

Association of Fundraising Professionals,
Yosemite Chapter











Accepting Diversity Scholarship Applications: 


Think you might not be part of a diverse group? Think again! Every person is unique and therefore diverse in their own right. The person selected from the pool of applicants will receive a one-year membership to AFP Yosemite Chapter. Applications will be kept on file for reconsideration throughout the year. 


 Download and email your scanned application to: 

or mail to: AFP Yosemite Chapter,

PO Box 1168, Modesto, CA 95354


Accepting Chamberlain Scholar Applications:

If you've never attended an AFP International Conference, you are eligible to apply for this scholarship.


The AFP Foundation for Philanthropy annually awards one Chamberlain Scholarship to each AFP chapter for an individual to attend the prestigious AFP International Conference. The scholarship is named for Ralph Chamberlain, who was instrumental in starting the Association of Fundraising Professionals organization.


The Chamberlain Scholarship is designed to help individuals serving nonprofit organizations develop their knowledge and skill in fundraising. The scholarship supports first-time attendance to the AFP International Conference - a place to gain insight from industry and world leaders, and a chance to learn breakthrough fundraising tactics.


The next conference will be held in San Antonio,Texas

March 31 - April 2, 2019. 




AFP IHQ is pleased to offer $1,500 scholarships ($799 conference registration fee + some travel expenses) for each of the currently identified AFP diverse communities.


AFP’s diverse communities include: African-American/Black, Asian, People with Disabilities, Faith-based, LGBTQ, Hispanic, Jewish, Rural, or another underrepresented community. 


2019 Diverse Communities Scholarship Application


The application process will open September 1 – October 31, 2018.  Deadline for application submission is October 31, 2018. Selected candidates will be notified by email by December 1, 2018.


This scholarship opportunity is open to members and nonmembers and we encourage you to distribute to the colleagues in your personal and professional networks.


 Download and email your scanned application to: 

or mail to: AFP Yosemite Chapter,

PO Box 1168, Modesto, CA 95354


The application deadline is October 17, 2018


Hot Topic: Direct Response/Marketing 

Marketing is an exchange relationship in which the marketer attempts to influence the behavior of the target audience. The central theme of marketing is that the customer or client is at the center of everything the organization does. Direct marketing or direct response is a sub-discipline and type of marketing. It attempts to send its messages directly to consumers through direct mail, email or telemarketing. In the fundraising context, it is a way of contacting large numbers of potential donors, lapsed donors, and current donors with a specific call to action. Learn more.


Hot Topic: Online Fundraising/Social Media

Use of the Internet and social media in fundraising is relatively new, and the whole arena is rapidly changing. However, it’s increasingly important to consider these options as a key part of your fundraising strategy. Reaching out to potential donors through these media is less expensive than using traditional telephone and direct mail techniques, and has the potential to generate significant charitable donations. Read on...


Want to become a member and access articles like these and more? AFP is offering $50 off new membership dues through November 30, 2018 in honor of National Philanthropy Day, using the coupon below. 

Know Your Chapter


AFP Yosemite Chapter welcomes new members: Jason L. Geiken, MBA - California State University, Stanislaus


Renewing members this month are: George Boodrookas - Modesto Junior College; Marci Boucher - Society for disABILITIES; Jessica Coleman - Color the Skies; Julie Eckardt -  Mark Twain Medical Center; Joan Hart - Central Catholic High School; Craig Orona - Sierra Vista Child & Famiy Services; and Elizabeth Wight - Interfaith Ministries.


We have a diverse group of dedicated leaders. See who's on our Board. If you'd like to be part of this dynamic group, we welcome your email at

Job Postings


AFP Yosemite Chapter occasionally is informed of job openings that we have agreed to post on our website. Our Chapter includes members from Stanislaus, Merced and San Joaquin Counties.


No posts at this time.


Do you have an employment opportunity? Post your job here.

Save the Date


Throughout the year, AFP Yosemite Chapter offers a variety of education sessions to help its members grow as fundraising professionals. Check out these upcoming events and mark your calendars! For more information,you can find our 2018 Program Schedule here.


November 8, 2018 National Philanthropy Day Awards Luncheon celebrating local philanthropists, and your organization's champion!


December 6, 2018 - CFRE Panel and Year End Holiday Social. 



Did you knkow you can earn CFRE Continuing Education Credits by attending approved AFP Meetings?



 Community Events





Check out AFP Yosemite Chapter’s calendar to view upcoming community events. Do you have an upcoming event that you would like us to include? Please send your event information to and we’ll post it! Click here to view the event calendar.

About AFP 


The Association of Fundraising Professionals (AFP) represents more than 30,000 members in nearly 200 chapters throughout the world, working to advance philanthropy through advocacy, research, education and certification programs. The association fosters development and growth of fundraising professionals and promotes high ethical standards in the fundraising profession. For more information,






AFP Yosemite Chapter Contact Information:


By mail:

P.O. Box 1168

Modesto, CA 95354


By Email:


Visit our website:













Lunch Meeting Reservation /

Refund Policy

  • If you register for the meeting and pay in advance via Paypal and are unable to attend, you will NOT receive a refund for your payment.
  • If you register in advance without paying and are unable to attend, you will be billed for lunch via PayPal invoice, due and payable on receipt.
  •  If you register and pay in advance but inform us of your inability to attend before the RSVP deadline we will refund your payment. Under the same circumstances if you don’t pay but let us know before the deadline, you will not receive an invoice.
  • We will not carry over your payment to the following month’s meeting.
  • You may designate another to attend in your place in order to retain the value of your registration. In the case where a non-member substitute is designated, that person must pay the balance of $5.00 to attend.
  • Walk-ins, please note: Preregistered attendees will be given priority for lunch. If you don't register in advance, we are unable guarantee adequate food for everyone. You will be charged to attend.