LUNCHEON & WORKSHOP: Mid-Level Donors: Heroes Who Deserve More Love

When:  Oct 16, 2018 from 11:30 AM to 3:15 PM (PT)
Associated with  AFP CA, Silicon Valley Chapter

LUNCHEON: Loving the Middle – A Donor-Centric Approach to Building – and Sustaining! – a Mid-Level Giving Program

Midlevel Donors are the lifeline of a sustainable, robust giving program. They’ve shown you they care, but who are they and how do you keep them? In this session we’ll look at who “mid-level” donors are, how to engage them and how to keep them involved with you for the long-term. Not just a pathway to major gifts, your mid-range keeps your development program stable and secure. And they just might surprise you with what they’re capable of!

AFTERNOON WORKSHOP (optional add-on): Take a Deep Dive Into the Middle of the Pyramid

Workshop Description: Mid-level donors require a different set of techniques and strategies to keep them engaged. This hands-on, deep dive into giving in the mid-range will examine the communication strategies and data constructs to identify, solicit and retain donors in the middle of the donor pyramid and give you tools to implement right away to take care of this important level of givers.

T. Clay Buck, MFA, CFRE is the Chief Development Officer at Boys & Girls Clubs of Southern Nevada. He has worked as a fundraiser at various nonprofits across the country in all areas of fundraising and development. As a previous Senior Consultant with WealthEngine, Clay implemented data-driven fundraising campaigns. Clay teaches fundraising courses for the nonprofit management certificate program at UNLV and is an AFP Master Trainer. He makes his home in Las Vegas where he is owned by two rambunctious Labrador Retrievers.


Biltmore Hotel & Suites
2151 Laurelwood Road
Santa Clara, CA 95054


Dawn Carroll
(408) 744-0412