Steve MacLaughlin is the Vice President of Data & Analytics at Blackbaud and best-selling author of Data Driven Nonprofits. MacLaughlin has been featured as a fundraising and nonprofit expert in The New York Times, The Washington Post, USA Today, The Chronicle of Philanthropy, and on National Public Radio. MacLaughlin served on the board of the Nonprofit Technology Network (NTEN), is a frequent keynote speaker, and is an adjunct faculty member at Columbia University. Steve earned both his undergraduate degree and a Master of Science degree in Interactive Media from Indiana University.
Katherine Swank, J.D.
Katherine Swank, JD, is a Senior Consultant at Target Analytics and helps non-profits use and apply statistical analytics and donor research to their existing and emerging fundraising efforts. With more than 20 years of legal and nonprofit management experience with such diverse groups as the American Heart Association, Southwestern University School of Law and Colorado Public Radio, Katherine has raised millions for mission funding. Prior to joining Target Analytics, she was the national director of gift planning at the National Multiple Sclerosis Society, where she provided fundraising consulting services to the Society’s chapter leadership and development staff. Katherine is an affiliate faculty member of Regis University’s master of Global Nonprofit Management degree program in Denver, teaching classroom and online courses on wealth and philanthropy. She holds an independent studies degree from the University of Northern Colorado and a law degree from the Drake University School of Law.
Finding and Connecting with Transformational Donors
We often hear about the $1 million donor that came out of nowhere to help support a nonprofit organization. But veteran fundraisers and prospect researchers know that these stories are the exception to the rule. In truth, it takes the right data, information, modeling, and research to find and connect with transformative donors. Join Katherine Swank, Senior Consultant with Target Analytics, and Steve MacLaughlin, Vice President of Data & Analytics with Blackbaud, to explore how real world prospecting and development works.
-The fundamentals of donor lifecycle development
-How to prioritize donor opportunities
-What to focus on to improve prospect research
-Managing expectations for long term fundraising success