Morning Professional Development Seminar - 10:30 a.m. - 11:45 a.m.
Diversity in Fundraising: Making the Commitment
Building a diverse and inclusive culture of philanthropy— beginning with the fundraising profession— is critical. Research shows that diversity and inclusion can foster innovation, creativity, and more effective decision making.
Are staff and board members ready to make changes to familiar, comfortable and traditional ways of doing business? Are you prepared for new opportunities that present themselves? How can we bring a diverse set of perspectives and backgrounds to the table? How can we foster a culture of inclusion to ensure that the fundraisers, and funders, of tomorrow expand beyond those of today?
This interactive session, facilitated by Michelle Jaramillo, Sanford Institute of Philanthropy, will offer insight, guidance, and tools to strengthen and diversify our profession— to the benefit of our missions and our bottom lines. Presented by AFP Diversity Committee: Lisa Baxter, Lupita C. Garza, Yvette Herrera, Danielle Lara, and Cris Lutz.
Luncheon Topic and Speaker - 12:00 p.m. - 1:30 p.m.
Tom Iselin, CEO, 1st Things First
Concierge Fundraising - 5 winning tactics to raise more money by doing the unexpected
In private, what do your donors think of you? If they could give you a “donor relationship” Yelp-like score, how would you fare?
Why care? Because more than 50 percent of donors never make a second gift, and more than 90 percent of donors never make a fifth-year gift. Donor retention is rooted in donor relations, and that starts with you.
In this fast-moving, high-energy presentation, Tom will help you rethink first impressions and help you make lasting impressions. You’ll learn how to reshape your personal brand into one of “Donor Concierge” that will increase your likability and “memorability,” help you raise more money, and create greater donor loyalty. You’ll also learn giving triggers that turn donors on and off, and a set of surefire tips and how to make an indelible first impression on a donor in 60 seconds.