“Sip & Share” GatheringTopic: Gender Differences in #GivingTuesday Participation
Understanding the role gender plays in philanthropy empowers organizations to engage their donors most effectively and increase their giving. This is true throughout the year and particularly on #GivingTuesday, a day designated to maximize philanthropic giving. Since it began in 2012, #GivingTuesday has grown significantly in participation numbers and total dollars donated. #GivingTuesday, celebrated on the Tuesday after Thanksgiving, provides a unique opportunity for nonprofit organizations to incorporate nontraditional fundraising methods into their efforts and to engage with donors online. For nonprofit leaders and fundraisers, a successful #GivingTuesday requires understanding how and where donors tend to give. Join us for a discussion of this article.
Article “Gender Differences in #Giving Tuesday Participation,” December 2017
Article Link: https://scholarworks.iupui.edu/bitstream/handle/1805/14782/Giving.Tuesday.Report.Final.Web.pdf?sequence=1&isAllowed=y